Economic Stability

Economic Stability The article "The Selfishness of the Unselfish"  offers a concise observation from the liberal economists' perspective that those individuals and groups who lobby and advocate for policies and government regulation of run-away capitalism in the name of unselfishness are actually just as, if not more, "greedy"  and "selfish"  than the policies and institutions they claim to be fighting. The author, Boudreaux, describes a brief encounter he had with a woman, several years ago, who was actively involved in the city of Atlanta's historical-preservation movement and who vocally rebuked "greedy developers"  for destroying or renovating older homes and destroying these homes' "historical integrity."  The problem with this woman's argument, the author claims, is that, while she believes herself to be selfless, with the interest of preserving history and its dignity, she is actually being greedy by forcing her beliefs and opinions upon other people in the city, who may not be ab le to afford living in renovated, "historically accurate"  housing.Berry College logoThe author then goes on to describe a few instances where groups of individuals who claim to be watching over the good of society are actually advocating policies that benefit only some people at the expense of others. For example, environmentalists often vocally and passionately oppose what the author refers to as "capitalist greed."  However, while the environmental policies might benefit the environmentalists, they do so at the expense of other consumers who might benefit from the greater supply of goods and services that would be available if there weren't any of these output-reducing policies. At the end of the article, the author warns against those who protest for greater government involvement in the economy who are unable to support their protests and demands with sound, logical, well-researched evidence and reason. Most of those people who are quickest to rile and...

Accent Marks and Indirect Questions in Spanish

Accent Marks and Indirect Questions in Spanish For beginning Spanish students, the rule theyre taught about orthographic accents may seem straightforward: Words such as quà © (what) and cuntos (how many) have accents on them when theyre used in questions but dont otherwise. But the use of such accents marks in reality is a bit more complicated, as the accent mark is retained in some types of statements. For example, heres one sentence you might see: El Banco Central no aclarà ³ cuntos dà ³lares vendià ³. (The Central Bank did not make clear how many dollars it sold.) Accents in Indirect Questions It is true that various words have orthographic accents- accent marks that affect the meanings of words but not the pronunciation- when they are parts of questions. The twist to the rule that questions can be part of statement, a statement that ends in a period, rather than as part of a question, a sentence that begins and ends in question marks. Such questions are known as indirect questions. For example, the sample sentence above indirectly asks the question of how many dollars were sold, but it doesnt do so directly. Some indirect questions are obvious, as in this sentence: Quisiera saber dà ³nde puedo encontrar algà ºn programa para convertir archivos de MP3. (I would like to know where I can find a program for converting MP3 files.) Often, sentences that begin in phrases such as quiero saber (I want to know) or no saber (I dont know) are indirect questions. But sometimes the indirect questions are more subtle. Here are some more examples of indirect questions that use orthographic accents: No sà © dà ³nde est. (I dont know where he is.)Saben quà © va a pasar. (They know what is going to happen.)Ella me dijo por quà © se cambià ³ su nombre. (She told me why she changed her name.)Es difà ­cil decir exactamente cuntos cadveres habà ­a. (Its difficult to say exactly how many corpses there were.)La comisià ³n va a investigar quià ©n es el responsable. (The commission will investigate who is the one responsible.) Words That Change Form in Questions These are the words that require the orthographic accent in questions, whether they are direct or indirect: adà ³nde (where to, where)cà ³mo (how)cul (which, what)cundo (when)cunto, cuntos (how much, how many)dà ³nde (where)para quà © (what for, why)por quà © (why)quà © (what, which)quià ©n (who) These are all known as interrogative words and include pronouns, adjectives, and adverbs. Sometimes, especially with quà ©, the accent is needed to clarify the meaning of the word that is being used, and the meaning changes without the accent. Note the difference between these two sentences: Sà © que va a comer. (I know that he is going to eat. Que here functions as a relative pronoun.)Sà © quà © va a comer. (I know what he is going to eat. Quà © here is an interrogative pronoun.) Similarly, when cà ³mo is functioning as a question word, it usually is translated as how. But in statements that arent indirect questions, it is translated as as or like. This is one way you can tell whether cà ³mo is being used in an indirect question. Quiero saber cà ³mo se hace. (I want to know how it is done.)Los nià ±os llegaron como una tormenta. (The children arrived like a storm.) Example Sentences Here are each of the interrogative words used as an indirect question: No sabemos adà ³nde vamos. (We dont know where were going.)Me gustarà ­a aprender cà ³mo escribirlo en inglà ©s. (I would like to learn how to write it in English.)No tengo idea cul es la receta para la felicidad. (I dont have an idea what the recipe for happiness is.)No me dijo cundo volverà ­a a casa. (She didnt tell me when she would come home.)No me importa cunto dinero tengas. (It doesnt matter to me how much money you have.)Es difà ­cil decir dà ³nde estamos en comparacià ³n con los otros. (Its difficult to say where we are compared with the others.)No comprendo para quà © sirve el cinismo. (I dont know what the purpose of cynicism is.)No sabà ­amos por quà © esto habà ­a sucedido. (We dont know why this has happened.)Quiero entender quà © me est ocurriendo. (I want to understand what is happening to me.) Key Takeaways Interrogative words in Spanish require accent marks when they are used in both direct and indirect questions.Common interrogative words include dà ³nde (where), cà ³mo (how), and por quà © (why).The unaccented que usually means that, while the accented quà © usually means what.

Accent Marks and Indirect Questions in Spanish

Accent Marks and Indirect Questions in Spanish For beginning Spanish students, the rule theyre taught about orthographic accents may seem straightforward: Words such as quà © (what) and cuntos (how many) have accents on them when theyre used in questions but dont otherwise. But the use of such accents marks in reality is a bit more complicated, as the accent mark is retained in some types of statements. For example, heres one sentence you might see: El Banco Central no aclarà ³ cuntos dà ³lares vendià ³. (The Central Bank did not make clear how many dollars it sold.) Accents in Indirect Questions It is true that various words have orthographic accents- accent marks that affect the meanings of words but not the pronunciation- when they are parts of questions. The twist to the rule that questions can be part of statement, a statement that ends in a period, rather than as part of a question, a sentence that begins and ends in question marks. Such questions are known as indirect questions. For example, the sample sentence above indirectly asks the question of how many dollars were sold, but it doesnt do so directly. Some indirect questions are obvious, as in this sentence: Quisiera saber dà ³nde puedo encontrar algà ºn programa para convertir archivos de MP3. (I would like to know where I can find a program for converting MP3 files.) Often, sentences that begin in phrases such as quiero saber (I want to know) or no saber (I dont know) are indirect questions. But sometimes the indirect questions are more subtle. Here are some more examples of indirect questions that use orthographic accents: No sà © dà ³nde est. (I dont know where he is.)Saben quà © va a pasar. (They know what is going to happen.)Ella me dijo por quà © se cambià ³ su nombre. (She told me why she changed her name.)Es difà ­cil decir exactamente cuntos cadveres habà ­a. (Its difficult to say exactly how many corpses there were.)La comisià ³n va a investigar quià ©n es el responsable. (The commission will investigate who is the one responsible.) Words That Change Form in Questions These are the words that require the orthographic accent in questions, whether they are direct or indirect: adà ³nde (where to, where)cà ³mo (how)cul (which, what)cundo (when)cunto, cuntos (how much, how many)dà ³nde (where)para quà © (what for, why)por quà © (why)quà © (what, which)quià ©n (who) These are all known as interrogative words and include pronouns, adjectives, and adverbs. Sometimes, especially with quà ©, the accent is needed to clarify the meaning of the word that is being used, and the meaning changes without the accent. Note the difference between these two sentences: Sà © que va a comer. (I know that he is going to eat. Que here functions as a relative pronoun.)Sà © quà © va a comer. (I know what he is going to eat. Quà © here is an interrogative pronoun.) Similarly, when cà ³mo is functioning as a question word, it usually is translated as how. But in statements that arent indirect questions, it is translated as as or like. This is one way you can tell whether cà ³mo is being used in an indirect question. Quiero saber cà ³mo se hace. (I want to know how it is done.)Los nià ±os llegaron como una tormenta. (The children arrived like a storm.) Example Sentences Here are each of the interrogative words used as an indirect question: No sabemos adà ³nde vamos. (We dont know where were going.)Me gustarà ­a aprender cà ³mo escribirlo en inglà ©s. (I would like to learn how to write it in English.)No tengo idea cul es la receta para la felicidad. (I dont have an idea what the recipe for happiness is.)No me dijo cundo volverà ­a a casa. (She didnt tell me when she would come home.)No me importa cunto dinero tengas. (It doesnt matter to me how much money you have.)Es difà ­cil decir dà ³nde estamos en comparacià ³n con los otros. (Its difficult to say where we are compared with the others.)No comprendo para quà © sirve el cinismo. (I dont know what the purpose of cynicism is.)No sabà ­amos por quà © esto habà ­a sucedido. (We dont know why this has happened.)Quiero entender quà © me est ocurriendo. (I want to understand what is happening to me.) Key Takeaways Interrogative words in Spanish require accent marks when they are used in both direct and indirect questions.Common interrogative words include dà ³nde (where), cà ³mo (how), and por quà © (why).The unaccented que usually means that, while the accented quà © usually means what.

Work and Non-work Balance Essay Example | Topics and Well Written Essays - 2250 words

Work and Non-work Balance - Essay Example This work has some special features that are different in nature. Though various people see it from contrasting perspectives the basic background of work is similar to that of others. In work there must be one or more activities in exchange for which the workers who perform the completion of the work deserve monetary compensation. This is easily explained from the economic background. It goes without saying that a person has to take into account his or her valuable time and effort in performing work to serve others’ interest. Non work issues can be explained from different perspectives and among them the social context is the most popular. The social perspective focuses on the leisure activities the workers do or like to do, which are beyond the scope of interest of the business or other obligations (Beauregard, 2006). Thus the work and non-work issues continue to attract strong debate. In order to understand the situation between the work and non-work issues one has to have a good grasp of the issues separately. Work comes in various kinds and dimensions. Williams’s (2007) Typology of Work describes work as paid or unpaid and obligatory or voluntary involvement of person for the economic well-being of society; other writers have put emphasis on the declared work and formal employment (Review Eby et al., 2005). However, the concept of work has greatly evolved over the past few years. People are now viewed as more than a corporate resource. But the present issue which has adversely affected not only individuals but whole communities is the work-life balance and its effect upon every aspect of life. This underscores the urgency of identifying the non-work issues (Arnold et al, 1995). Non-work issues are multifaceted, complex and dispersed, but they are simplistically identified as the concerns external to the direct business activity. Parker (2004) describes the non-work issues as the outer part of the actual work life which is very much connected w ith personal life. The leisure period has been stressed on by some writers, while others have described the various leisure-related dimensions outside the scope of work. Relationship between the work and non-work issues are conventional and quite obtrusive in nature. These two issues frequently overlap each other (Kossel, and Colquittand, 2001). There are various relationships between the work and non-work issues and some of them are easily understood. A recent study shows the spillover cost and benefit, neutrality, opposition and compensation benefits denote some of the specific relationships that may be examined by academic researchers. Several non-work issues that have implications on work-related effects include absenteeism, social expectation, frequent or lengthy travel between the home and the workplace (Parker, 1982). An important non-work issue is the family and personal life complexity as a result of or exacerbated by the stress of the work issues. Concluded spill over is a consistent outcome of work in the contemporary economy. Different employees are coping with strategies driven by contrasting labour processes and labour market positions. More family friendly policies involving long hours and a more permeable work life boundary are promoting the work-life balance. Though the work and non-work issues are different in nature they constantly impact upon each other mutually and drastically (Rain et al, 1991). But work environment enables the workers to learn new skills and to know the unknown which helps them to develop their self identity. Simultaneously, the emotional well-being, work satisfaction, leisure period, and the leeway to choose –

The Case of the West Memphis 3 Study Example | Topics and Well Written Essays - 1250 words

The of the West Memphis 3 - Case Study Example Such questions as to how they were able to feel confident in theory that they would have put together from those assumptions and have that become the case they would ultimately be able to form. For criminal prosecution, evidence based on factual findings is fear greater than that which would have been obtained through assuming something to be true or incorrect. In that not only were there assumptions made very soon after the crime was discovered to have been committed, but the police would have been approaching potential suspects based on such information with questionable validity and relevance. In the offset, the case against the resulting suspects would appear to be tenuous at best. As it stands, the events leading up to the arrest and prosecution of the three men in question for the heinous crimes committed against the three young boys, would lack the necessary means of just and righteous prosecution. To the citizens of West Memphis, it would have been a great relief to see the apprehension and subsequent prosecution occur. Based on the question of assumptions being made, the linkage of the three accused to the murders, in part by their alleged connection to a Satanica l group and also the behaviors of the groups themselves, would lead to further questions involving whether or not the young men did in fact belong to such a group and if those groups partook and sought to encourage such behavior on the part of its membership. The citizens of West Memphis were relieved that the monsters that had committed these heinous crimes had been apprehended and justice would be served. There was a great deal of anger in the community directed towards these three adolescents, supposedly involved in Satanic cults, who were accused of killing three innocent boys as part of a Satanic ritual. Rumors of Satanic groups had abounded in this dominantly Baptist community for decades. Details of their exploits were well known although there was never any proof of any murders actually having been performed in the past. (Steel, Ch. 1). With everything thus far, the case against the three youths appeared to lack strength. While the details were to have been known throughout the community at large, there would have been no proof whatsoever as to whether or not these groups would have taken part in ritualistic murders as part

David Humes Thoughts On Empiricism Essay Example for Free

David Humes Thoughts On Empiricism Essay One of the most notable figures in the history of western philosophy was Scottish philosopher David Hume. Hume was widely known for his views on Empiricism. Empiricism has been pondered since the beginnings of philosophy by many famous figures, from Aristotle to John Locke. (Wikipedia) Empiricism claims that human knowledge is founded on observation and use of the five senses. Hume published a literary work titled Enquiry concerning Human Understanding. This had a profound impact on empiricist philosophy. (Heter) In section 2 of the Enquiry concerning Human Understanding, titled Of the Origin of Ideas, Hume makes distinctions about impressions and ideas. Simply stating how a memory obtained from the central nervous system can never reach the level of raw, vividness that the original impression had made. An example of this concept can be something along the lines of experiencing free fall. We have all experienced free fall at some point in our lives. Simply recalling that moment can never fully allow us to grasp the gut wrenching excitement of pure gravity. An interesting thought brought forward in section 2 is The Copy Principle. Hume states But though our thought seems to possess this unbounded liberty, we shall find, upon a nearer examination, that it is really confined within very narrow limits, and that all this creative power of the mind amounts to no more than the faculty of compounding, transposing, augmenting, or diminishing the materials afforded us by the senses and real life experience†¦(Enquiry, Section II) In laymans terms, imagination of the human mind might be perceived as limitless. However, in  reality, it is really a combination of sensory information and real life experiences. To this end, Hume believes that there are no truly original ideas. Everything we can conceive is a copy or modification of material afforded to us by our surroundings. Examples of this can be found all around us. Such as the design of a plane matching the shape of a bird or Velcro behaving as burdock burrs. (Bloomberg) An interesting point Hume brings to our attention is the Blind Man Argument. Hume claims that a person born blind has no notions of what color is. If you grant that individual the ability to see, you present him with a new channel for ideas. Without this inlet, he would have no idea what color is. Therefore, color must come from the senses. (Enquiry, Section II) One might object to Humes copy principle by stating that original ideas are created quite frequently. A perfect example of this is the telephone. There was no object in the known universe that was able to transmit encoded sound waves through electrical wire over vast distances to a receiver before the telephone. This invention came into existence through pure innovation. The blind man argument presents an error. Just because a blind man cannot make an association between the word red and the color red doesnt mean that they have never seen it before. Perhaps the man has seen the color red countless times in his dreams. However, without having another individual identify the same color and help him form the association between the word and the color, the blind man will never know what red means. Countering my objection to The Copy Principle, all the natural resources we are afforded on earth  can be combined, transformed or restructured to create something else. Basically, everything we have created can be broken down to the raw materials found within our environment. This makes it impossible to create something truly new. The telephone is simply a combination of oil, copper, aluminum, silicone, ect. In defense of The Blind Man Argument, people born without the ability to see, claim they see nothing. They might understand how the color spectrum works but they will never be able to sense what the actual color looks like. For one to know the answer to this debate, he or she have the ability to see and be blind at the same time. Hume certainly brings up some interesting concepts. For this reason, scholars have been studying his ideas for centuries. Empiricism and rationalism are in constant disagreement. Both philosophical notions are extremely hard to disprove. Works Cited Hennighausen, Amelia, and Eric Roston. 14 Smart Inventions Inspired by Nature: Biomimicry: Nature as RD Lab. Bloomberg. com. Bloomberg, 19 Aug. 2013. Web. 20 Sept. 2013. Heter, T. Storm. Empiricism. First Philosophy: A Handbook for Beginning Philosophers. N. p. : n. p. , n. d. 15-21. Print. Hume, David. Section II: Of the Origin of Ideas. An Enquiry concerning Human Understanding. N. p. : n. p. , 1784. N. pag. Print. Wikipedia contributors. David Hume. Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 30 Aug. 2013. Web. 21 Sep. 2013. Wikipedia contributors. Empiricism. Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 15 Sep. 2013. Web. 21 Sep. 2013.

Not Just Another Sorority Chick :: Greek Life College Sororities Fraternities Essays

Not Just Another Sorority Chick Randall Bass writes in his book Border Texts: "A culture is a network of beliefs, customs, practices, behaviors, and values. A community is a network of human relationships. The two together-culture and community-go a long way toward defining how and when we feel a sense of belonging and connection to our surroundings." (Bass 111). Essentially, these two concepts can go hand in hand. An individual can belong to a community that has its own culture and therefore, feel that they belong. This definition clearly describes the community that I belong to, which happens to be a sorority. Greek organizations, which include sororities and fraternities, are organizations in which members can discriminate (not by race but rather by personality) in the process of selecting new members. A sorority is a Greek organization that unites college women under a unique culture rooted in the virtue of sisterhood. Its members are obviously female, at least 18 years of age and college students. There are two types of sororities: typically white sororities and black sororities. Typically white sororities usually have white members, but they accept women of all different races. Black sororities traditionally have black members, but I am unsure if they would ever accept a woman from a different race. The same goes for fraternities, which is the other half of Greek organizations. There are typically white fraternities and black fraternities with the same guidelines. All four of these different organizations make up the concept of Greek life. They are all similar but they each have their own ideas and rituals that set them apart and make them unique and individual. Regardless of what they chose to do in their own chapter, all Greek organizations on campus at Oakland University must abide by the following three rules: no hazing, no underage drinking, and all members must maintain a 2.0 GPA to remain in good standing. These rules will hopefully crush any stereotypes that people have about Greek organizations, like we only party and drink, we haze our new members before offering membership, or that we are all unintelligent. If any of these rules are broken, then the organization could be fined, put on probation, or even removed all together. Aside from these basic guidelines, there is one other thing that is important to Greek life: the value of loyalty. A member's first loyalty belongs to the chapter that they are a member of, but loyalty also exte nds to all other chapters as well.

Neglecting of Students Essay

In the story â€Å"I Just Wanna Be average† poetry, scholarly research, textbook, and book writer Mike Rose recounts his years in vocational track school. I agree with Rose’s views on teachers not valuing their students and them neglecting them as well. The sentence â€Å"I just want to be average† is what manifested this whole paper. Not an individual not a person at high standards but just average, Roses approach to this issue is very significant and formal. He fixates on this sentence because he then realizes that those in the vocational school were trying to be someone else instead of themselves. â€Å"Reject the confusion and frustration by openly defining yourself as the Common Joe† (Rose 3). The common joe was exactly what the students were trying to be. Rose uses his own experience of being placed into vocational school because of a test mix up. He talks about his frustration of not being valued as an individual. He talks about his other classmates with great detail. His title came from his classmate Ken Harvey one day in religion class, he said the sentence that turned out to be one of the most memorable of the hundreds of thousands I heard in the Voc. Ed. Years. We were talking about the parable of the talents, about achievement, working hard, doing the best you can do, blah-blah-blah, when the teacher called on the restive Ken Harvey for an opinion. Ken thought about it, but just for a second and said (with studied, minimal affect), â€Å"I just wanna be average.† That woke me up. Average? Who want to be average? (Rose 3) Rose talks about how that sentence has stayed with him for years. â€Å"The vocational track, however, is most often a place for those who are just not making it, a dumping ground for the disaffected† (Rose 2). So throughout the whole story he tries to make it understandable of how that sentence connects with the education system and he does that by showing how the â€Å"disaffected† students are looked at. As a matter of fact Rose was lucky enough to switch to college prep where he met Mr. MacFarland a teacher who was dedicated to teach his heart out. At first, we couldn’t believe this guy, thought he slept in his car. â€Å"But within no time, he had us so startled with work that we didn’t much worry about where he slept or if he slept at all. We wrote three or four essays a month. We read a book every two to three weeks, starting with the Iliad and ending up with Hemingway. He gave us a quiz on  the reading every other day. He brought a prep school curriculum to Mercy High. (Rose 5) This quote shows how Rose was introduced to a class where he could not get by, by using one half of his brain. So instead of being average and thinking average he had to rise to another level. So he worked hard and he became hooked and interested in Mr. MacFarland teachings. Rose makes his point of how his teacher had impacted his life. What I enjoyed the most about Mike Rose story is his use of personal experiences to get his point across about the neglecting of students. The main point and the situation both associate with each other very well because of the way the story is organized, which brings great quality to the story. I do feel as if Rose does not look at his fortune as something that he truly earned because he is very intelligent. I like how Rose expresses how the potential to reach high standards is up to the student but yet the teacher is the one there to enhance your understandings. When he uses the word average I feel like he uses it loosely as if he doesn’t use it with a complex meaning. I think when Rose is saying being average he is talking about blending in with those that are considered normal. He is pretty much saying that any and everyone can be average. I feel like being average is not important because everyone will live their lives according to how they feel comfortable. Judgment has always been in the air and it will never go away. Instead of students trying to be average, teachers need to step up to the plate and serve as a key point in student’s educations. Teachers need to do what they are hired to do and they need to stop half doing their jobs. If a parent is not supportive in a child’s education than I believe that the teacher should be the child’s number 1 supporter. Instead of looking at some children as â€Å"disaffected† teachers should look at them as unique. I say that because every child deserves the chance and opportunity to earn an education. With or without great intelligence every student should be valued and treated fair. Rose’s story is very effective as it is, his encounters in life is a lesson well learned for him to pass on to others. References Rose, M. (1989). I Just Wanna Be Average. Mike Rose

Hi This Is with Reference to Platellate Count

How To Increase Platelet Count Naturally: Increase Low Platelet Count Platelet is a component of blood and play is crucial role in blood clotting. There are certain conditions which may result in a drop in the platelet count. Low platelet count is often associated with delayed healing of wounds and internal bleeding. Certain dietary considerations can help increase the platelet count naturally. Normal Platelet Count * The normal level of platelets ranges between 150,000 to 400,000 platelets per microliter.A marginal drop in the platelet count is not a cause of concern; however a significant drop in the platelet count may often be associated with a host of symptoms. * The common symptoms observed in cases of drop in the platelets include, red hemorrhagic spots on the skin of the lower extremities, bleeding of gums, passing of blood in urine and stools, etc. These symptoms are often associated with systemic symptoms like fever, malaise and generalized fatigue and weakness. In addition faintness and dizziness may also be experienced, especially if the platelet count has fallen drastically. It is always essential to get yourself thoroughly investigated to identify the underlying cause for the condition. Increase Platelet Count Naturally * Here are some dietary suggestions that can help improve the platelet count. * It is recommended to avoid processed and refined foods. Most of the processed foods tend to interfere with the normal metabolism of the body, which in turn can affect the natural production of platelets in the bone marrow. It is also recommended to avoid oily food, especially transfats and saturated fats. Aerated drinks and soda drinks should also be avoided.Increase the intake of fresh fruits and vegetables. Organic food is loaded with essential vitamins and minerals. Further fresh vegetables and fruits are loaded with antioxidants that help in destroying free radicals and improve your platelet count. Avoid refined sugar and use jaggary instead. * Avoid consuming raw food, especially vegetables in the form of salads. It is important to wash them thoroughly before consuming, as they may result in parasitic infection in the colon. Parasitic infections in the colon can result in internal bleeding which may further result in significant drop in the platelet count. Increase the intake of   cod liver oil, flax seed oils, etc. as they are loaded with Omega-3 essential fatty acids   Omega-3 fatty acids help improve blood hemoglobin levels and also contribute in increasing platelet counts. * Increase the intake of Tomatoes, cashew-nuts, berries; grapes, etc are rich in anti-oxidants. They eliminate the free radicals in the blood when may be responsible for tissue damage and also low levels of platelet count. * Vitamin K deficiency is also considered to be an important cause for low platelet count. Vitamin K supplements are ideally recommended to improve the platelet count.

How To Start A Podcast (Authentic Advice From Someone Whos Done It)

How To Start A Podcast (Authentic Advice From Someone Whos Done It) So you want to start a podcast to apply educational content marketing theory to audio. That makes sense. Some 57 million Americans alone listen to podcasts, a 23% increase from 2015 to 2016. Thats one  in four  Americans who listen to at least one podcast per month,  while an average podcast listener hears  five podcasts a week. There is a ton of opportunity for you to connect with a growing and active audience through podcasts. But youre not here to see the stats. You already know the opportunity. So the real questions are how to start a podcast that will: Launch successfully (and continue to be successful)? Help you maximize the time you invest into producing each episode by sharing it on many channels to reach an even larger audience? Be manageable as a long-term investment while you complete tons of other work like usual? At least, those were some of my questions when I started researching how to start a podcast. And Ive figured out a lot of the answers on my journey to launching s brand new podcast, The Actionable Content Marketing Podcast. When you read this blog post, youll find the best advice that worked for   to launch a podcast, including: How to select a topic that will attract your audience How to structure your podcast How to find the right guests who your audience will love How to approach recording and producing your episodes How to publish and promote your podcast to reach your audience Lets get to it. How To Start A #Podcast (Authentic Advice From Someone Whos Done It) How To Choose Your Topic And Name Your Podcast There's a time-tested method that will help you find the perfect balance between what you want to say and what your audience wants to know. It's called the content core. You can find the perfect topic for your podcast by following this framework. Ask yourself: What is my business really good at? What does my audience really care about? The content core is the point at which your strengths intersect with your audience's interests. That's the best opportunity for you to choose an overarching topic for the entire podcast series, while also giving you a framework for choosing subtopics for individual episodes you'll record later. Action Items: You can begin this exercise by brainstorming  two lists: One list to answer, "What is my business really good at?" Another list to answer, "What does my audience really care about?" Find the ideas that are on both lists and create a final third list. This list is the gold; the nuggets that will propel your podcast into thought leadership your audience will love. In other words, this list is the overarching topic of your podcast as a whole. Now that you have a topic with clear direction knowing you'll publish successful episodes, it's time to determine a name for the podcast. There are a handful of ways to do this: Name it  something clever related to the topic (Example: The Call To Action Podcast) Name it the topic to give the perspective that it is the go-to podcast to listen to on that topic  (Example: The Startup Chat) Name it after a keyword  (Example: The Tim Ferriss Show) Name it some combination of all of these things  (Example: Actionable Content Marketing) If you've already checked out The Actionable Content Marketing Podcast, you'll note that we targeted a keyword (content marketing) combined with a standard of performance we demand in all content (actionable). You could try that approach, too, brainstorming lots of different ideas until you find the one that works best for your business. Action Items: Brainstorm common keywords, words, and phrases your audience uses when describing your topic.  You can use your customer survey data to understand common words and phrases they use. Translate the results from your brainstorm into potential names of your podcast. Simply create a list to get started, holding nothing back- rapid fire brainstorming can help you get tons of ideas out quickly. Narrow the list to five of your top picks, then ask your team for their advice. Select one name, preferably shorter and easy to remember. How To Structure Your Podcast For Ultimate Impact By structure, I mean asking yourself: Will the podcast feature only me talking? (Example: Grammar Girl) Could it have  another team member and me? (Example: This Is Your Life) Will we feature different guests as talent on each episode? (Example: Entrepreneur On Fire) There are success stories from all three types of podcast structures. However, in the world of business, I'm biased toward featuring guests. And in the rest of this blog post, you're going to learn how to start a podcast that features new guest talent on each episode. Action Items: Brainstorm the talent you will use to cover your topic on the  podcast. Here are a few questions to consider: Do you know  all of the wealth of information on your topic so much that you don't need anyone else's advice? If so, you could probably go solo. Could you and a teammate choose a subtopic within your content core and banter in an entertaining or educational way? If so, maybe having two people on the show is right for you. Three people can work well for discussion. Four or more people on an episode  often becomes too messy, judging from  convos I've had with Craig Hewitt from Podcast Motor. Could your friends or people you know in the industry- or influencers- help you share more robust stories and reach a larger audience? If so, you'll want to consider inviting guests for different episodes. The other element of podcast structure ties in to how you  plan conversations interesting enough that your audience will love to listen in. There are a few methods for you to consider: Banter: You have a subtopic within your content core, but that's about it. This structure is very loose and requires you to know a lot about the subtopic in advance to be able to direct the conversation to cover the most important parts of the subtopic. (Example: Stuff You Should Know) Segments: You have certain things you talk about in each episode, regardless of the subtopic. It's kind of like traditional news with local news, local weather, national news, national sports, etc. The information itself changes, but the segments of the newscast remain the same. (Example: This Old Marketing) Interview: You ask questions around a specific subtopic. For some guest-driven podcasts like Entrepreneur On Fire, the questions remain the same, only the guests share different expertise and hence different advice. For others like The Actionable Content Marketing Podcast, this means knowing the talent's expertise on a specific subtopic and tailoring questions specifically for each guest. (Example: Smart Passive Income) As you can guess, the talent you have on the show should influence the  structure behind the conversation. Internal talent may be more apt for banter and segments whereas  segments and interviews may work better for guests. For the Actionable Content Marketing Podcast, we opted for  featuring guests in an interview style. This gives us a huge opportunity to connect with amazing marketers with  diverse backgrounds who can share tons of different ways to solve big marketing challenges with our audience. This way, we know The Actionable Content Marketing Podcast  won't grow stale because every episode features unique opinions and advice. Plus, we get the added bonus that our talent will help us share the podcast with their own audiences, which furthers the reach of every episode we ship. Action Items: Ask your team for a shortlist of the podcasts they love to listen to. What kind of structure seems to attract and retain their attention? Based on the talent you'd like on your podcast, brainstorm the best way to  have a conversation interesting enough to share with your audience. Will banter, segments, or interviews work best for your podcast? Share your conclusion with your team and ask your team for their advice. You're not in this alone. How To Find Amazing Guests For Your Podcast (And Make Their Experience Awesome, Too) At this point, you haven't shipped anything, so you might feel like it'd be hard to get guests for your podcast. In my experience, that's not true. You just need to look for the folks who already know, like, and trust you. At your disposal, you have: Existing customers who have solved big challenges others like them would love to learn from. Email subscribers who- like existing customers- have solved problems and could share how they did it. Industry friends from similar companies to yours who also have interesting stories to share. Companies you love or buy stuff from- do they have stories your audience would be interested in, too? Unlike asking for a guest blog post, being talent on a podcast is extremely easy for a guest. It requires just a little bit of time to understand the subtopic to cover, how to answer the questions, and the actual recording time. To top it off, your guests get access to your website traffic, email subscribers, social media followers, and the subscribers on all of your podcast outlets like iTunes, Stitcher, SoundCloud, and Google Play. That's a ton of exposure for a guest. ^ And that's the way to market this opportunity to them. Action Items: Ask your team for the names of customers, email subscribers, industry influencers, and your suppliers who would be an excellent fit for a podcast episode according to your content core. Find a  list of your existing customers. Sift through the ones who sound like they'd have interesting stories to share. Sift through your email list for prospects who would be a good fit for your podcast. If necessary, review their website for information from blog posts or news releases on problems they've recently solved to understand how you may be able to share that story in a podcast episode. Peruse the list of companies you  buy stuff from. Think of industry influencers  and friends who could help you out. Pull together a shortlist of all of those email addresses. If for some reason you don't have the email address and just the name, go to that person's website, highlight their name, and use Datanyze Insider to find their email address in a matter of seconds. Now you have a shortlist of people who would be awesome  talent for your podcast. It's time to make the process as painless as possible for them to go from introducing yourself to a recorded episode. I've found a simple process with 10 steps works best (and by the way, you can get the checklist I use for this process- along with all of my email templates- for free in the checklist/template resource that complements this blog post): Step #1:  Reach Out To Talent This is not a blasted message to your entire shortlist that blind copies each person. Tell your talent  how you selected them, why you'd value their contribution, and how they'll benefit from increased exposure from your audience. Provide a link to book an angle conversation with you before you record their  episode using a tool like Calendly. With Calendly, the talent can see your schedule and book a time that works best for them and you. Calendly helps your guests easily book podcast meetings with you. You can also ask them for their  Skype ID (and phone number in Calendly for backup purposes) to help you know how to get in contact with them easily. Step #2:  Follow Up On Outreach Pitch Email inboxes get busy. Give them some time to respond, but also let them know you're serious about featuring them as the top talent on your podcast. I've found about a week or so is a good amount of time to wait before following up. Step #3:  Confirm Angle Appointment If you opt to use Calendly, you will get an automatic email (and an automatic appointment  on your Google Calendar) when your talent books an appointment with you. I've found it's best to add them immediately on Skype right when you get that confirmation  rather than trying to find them via their Skype ID  moments before the angle call. You'll find that some of your talent may give you the wrong Skype ID at first, so the sooner you discover that, the sooner you can  ask for it to avoid unprofessional technical difficulties. At this point, I also send an email to the talent to let them know I received their invitation to chat and let them know to expect to be on an angle call so I can get the information I need to draft questions, and not actually recording their episode. Step #4: Host Angle Call Some podcasts avoid doing this step. I find it's important because you get the opportunity to ask, "What is a major {insert topic} challenge you've solved recently? How did you solve that challenge? What mindset made you successful at solving that challenge?" This gives you all of the information you'd need to know to draft questions for an interview style podcast episode. You also get the chance to hear your talent speak- are they short with their answers, are they long-winded, is their audio bad, etc.? All of that information helps you understand what to expect as the host to direct your talent to show their strengths. I've found one size does not fit all, and these calls are immensely helpful for breaking the ice before recording the actual episode. Step #5: Draft Questions Depending on the person (short or long-winded?), I'll draft 10 to 20 questions to help me reach an intended record-time podcast episode length of about 20 minutes. The average commute to work is 25.4 minutes, so once you add in an introduction, middle call to action, and conclusion, you'll ensure your audience can listen to an entire episode on their way to work. Generally speaking, it's best to error on the side of writing too many questions rather than not having enough to hit your ideal podcast episode length. These questions are based entirely on the conversation from the angle call, and I even leave guests  cues  as a reminder of our prior conversation to direct them on how to answer specific questions. This isn't meant to alleviate their creativity, but rather, help prevent them from giving the same answers to multiple questions, especially with the subtopic of the episode is very narrowly focused. Step #6: Send Questions To Talent Send the questions to your talent, and ask them to book another appointment to record the actual episode. Again, Calendly works wonders for this. It's during this step that you can send a few tips  to help your talent record the best episode possible. For example: Find a quiet place to record without distractions. Use headphones and a microphone. Put phones on silent. Turn off notifications on your computer. Plan on about 45 minutes for recording. Step #7: Send A Reminder The Morning Of Your Recording Your talent is busy. People forget. A short email saying you're excited to chat later today at a specific time serves as a nice reminder so you don't have to rebook your appointment and risk delaying your publishing schedule. Step #8: Record The Episode Explain to your talent what to expect before you record. Will you stick to the questions? Will you pry deeper if you think an answer was too vague? Will you go completely off track and ask new questions entirely (ones your talent may not have prepped for)? Are you recording a separate introduction and conclusion after you have the conversation? If they have a difficult name to pronounce, ask them before you record. And once you hit that record button, let them do the talking. They are the talent, not you. I've found it helpful to write transition sentences to help me move  from one question to the next in a way that feels less jarring than asking straight questions- which also prevents me from bumbling from question to question. As you record more episodes, this process will feel more natural. Skill comes with practice. Step #9: Thank Your Talent After you record the episode, let your talent know you appreciate them! They just did you a solid, so I like to send them something special in the mail and let them know when to expect the episode to launch. Hooray for @swag! pic.twitter.com/gwEZ6eCJHJ Dustin W. Stout #SMMW19 (@DustinWStout) September 28, 2016 At this point, I also ask for anything else I might need to make  the episode completely awesome, like their bio, headshot, company logos, and mailing address (that last one is for a care package). That content goes into blog posts to complement each episode release, along with social media graphics to promote the episode. Step #10: Let Them Know When The Episode Is Live Your talent will listen to their episode, and since they took the time to record it with you, they have incentive to share it with their audience, too. Give them the link to the blog post and the social media graphics you've designed to make it easy for them to share. Action Items: Whether or not you want to follow this exact 10-step process for managing your podcast guests' experiences, take the time now to draft the process that will work best for you and your team. How To Record And Produce Your Podcast Episodes The first thing to do is to make sure you're using the right tools to record  professional quality podcast episodes: Skype is an amazing tool lots of podcasters use for hosting conversations. This is the actual calling software. Ecamm Movie Tools Call Recorder connects into Skype and gives you the  tool to record the conversation. It's good because it records your audio separate from the talent's, so you can easily mix out the person who is not talking and sweeten the audio for each person separately as needed. This technology works with Skype whether you're recording video podcasts or audio podcasts (which is yet another decision you  need to make). Your computer mic isn't good enough, especially if you're the host. Invest in a professional microphone. Over-the-ear or studio headphones help you hear your talent while ensuring your mic doesn't pick up their voice, thus producing an echo. Find  quiet room to record, even if that means ditching your noisy office to record at your home during the middle of the day. As you start to hear the conversations you're having, you can also think through the next steps for production, including music and sound effects, voiceovers, introductions, middle calls to action, and conclusions. Let's explore those areas of each episode a bit more. Choose Music And Sound Effects That Sound Like  Your Culture Would you like to brand each podcast episode with specific introductory and conclusion music or sound effects? AudioBlocks is a great source to  find music for your podcast. Some things to consider may be: The music you've used in the past for videos The culture of your company (i.e. fun and quirky or serious and strong?) Brand your podcast with music that *sounds* like your visual brand.Consider A Professional Voiceover For Your Introduction And Conclusion Would you like a professional voiceover to introduce your podcast name and company? Should it be a  male or female voice? For example, a majority of 's audience is female, so  for the Actionable Content Marketing Podcast, we decided a professional female voiceover would be best. The voiceover talent offers an introduction to each episode, saying, "You're listening to The Actionable Content Marketing Podcast, powered by : The #1 marketing calendar for everything you need organized."  The same voice also concludes each episode, saying, "You've been listening to  The Actionable Content Marketing Podcast, from your friends at . For more actionable content, visit .com." Freelancer.com  is a freelancing source that helps connect voiceover talent with folks like you. Record Episode-Specific Introductions To  Share Your Talent's Credibility On The Subtopic Of Each Episode Record an introduction to the episode immediately  after you record the conversation. This helps you connect the dots between  your talent's advice and the classic WIIFM (what's in it for me?) for your audience. For these introductions, I like this framework: Begin with something catchy to help your listener feel like the episode will help them solve a problem.  "What if you could...", "Image how you'd feel when...", and similar discovery verbiage helps set the tone for what listeners will learn throughout  the entire episode. Introduce the talent as the ultimate authority on the subtopic within the episode and why listeners should trust the guest's advice. Cover the WIIFM  in detail, focusing on the benefits your listeners will receive if they simply continue  listening to the episode. Introduce yourself so new listeners have a frame of reference for who you are as the host. If, for example, your professional voiceover introduces the podcast name by your company, you can introduce yourself as "Nathan from " to let your listeners know you represent  that business. Restate the name of the podcast to help listeners remember where they're learning this valuable information. Record Episode-Specific Middle Calls To Action To Give Away Exclusive Content Like traditional TV shows usually have  commercial breaks every eight minutes, so should your podcast episodes. The human brain can only pay attention for so long before it needs a distraction. Middle calls to action may act as ads for your product or service, a related piece of content you've just published, or even sponsorships (if that's how you're funding your podcast). For The Actionable Content Marketing Podcast, I try to connect the dots between the conversation at hand and how can help listeners put that advice into practice. There are a few elements of these calls to action  that help it feel appropriate in context: Begin with a sentence that clearly indicates the podcast episode is not ending. "There's a lot more advice from {talent name} to come." Keep the call to action short. "If you'd like to do {episode subtopic advice}  like {talent name}, {our product} is a great fit." Give them a specific link to visit. "Just sign up at {companyname.com/simple} to {experience  desired benefit in context to subtopic} now." Transition back to the episode. "Now let's learn more about {episode subtopic} with a little extra help from {talent name}." Record Episode-Specific Conclusions To Button Up The Episode And Remind Listeners Of The Exclusive Offer Conclusions give you the opportunity to thank your talent for sharing their wisdom and reiterate to your audience why that advice is gold. You can also use them to direct your audience to learn more from episode-specific blog posts on your website, and reiterate the special offer you provided in your middle call to action. You could share the following information in your episode conclusions: Thank your talent Share the URL where listeners can find more information on the episode like show notes, talent bios, and episode transcripts Share the URL you mentioned in your middle call to action  with an exclusive offer Ask for  ideas for future episodes or talent you should feature on the podcast A Note On Production: Learning audio editing tools can be time intensive. For the actual editing and production of The Actionable Content Marketing Podcast, we work with a partner, Podcast Motor. I'd recommend researching third parties like Podcast Motor for your own podcast because it's like adding a podcast professional as a marketing team member. You get the added benefits that this team member will publish episodes on time no matter what, and will never become distracted by "shiny object" projects that take them off podcast tasks. How To Publish And Promote Your Podcast Episodes (A Grab Bag Of Advice) Libsyn is well-known as one of the best podcast hosting services. From here, you can upload your episodes and enter  destinations  for where to share your podcast episodes. For example, all  Actionable Content Marketing Podcast episodes are hosted on Libsyn and are shared to iTunes, Stitcher, SoundCloud, and Google Play on a schedule for every week on Tuesday mornings. This step of the process is handled entirely by our partner, Podcast Motor, with the help of Libsyn, and is yet another reason why I'd recommend working with a podcast professional. Once you have your episodes queued in Libsyn, I have some advice for spreading the word as you plan your launch. Definitely Publish A Pre-Launch Podcast Announcement To Get Early Feedback You planned your podcast according to your content core, so  your audience really should love it. But. What if you could know they'll love it instead of just guessing? What if you could *know* your podcast will be successful before launching it?After you've recorded three episodes, I'd recommend publishing a blog post and sharing those  episodes with your existing audience. Share the three episodes- rough cuts with ums, ahs, and absolutely no audio sweetening or voiceovers. The point is to ask for their feedback before you invest any more time into your  podcast. They may have feedback for your structure, talent, guests, etc. that will help you produce even better episodes in the future- even before you launch. Here's an example of how we did exactly that with The Actionable Content Marketing Podcast. Consider Publishing An Episode Zero To Set Your Listeners' Expectations Some podcasts publish  an episode zero to explain the benefits their listeners will receive if they consistently listen to the podcast. It's a handy way to  act as a kind of what's-in-it-for-me? FAQ. Here are some items you could cover in your episode zero: Why the name? What's the goal? How will your audience learn? Who will be on the podcast? What is the structure? What is the content? Where will your audience  find the podcast episodes? When will you consistently publish? Episode zero is definitely a thing you could do, but not necessary for success. Plan Your Frequency And Consistency To Build A Loyal Listener Base Upon launch, our partner, Podcast Motor, recommends publishing at least two episodes (three in total, if you decide to go with episode zero). Still others recommend publishing three episodes (four if you opt for episode zero) to begin with. The main point is this: Publish more than one episode on your initial launch day so your early adopters have more content to consume if they want it. For example, The Actionable Content Marketing Podcast published two episodes on launch day, and will ship a third episode  a few days after that initial launch. A key insight here is to record several episodes before you launch to make sure you have enough content  to launch and keep you going. Before we launched The Actionable Content Marketing Podcast, we had 13 episodes recorded so we wouldn't have to rush our guests to publish a new podcast episode every week. This means after our initial launch week, we had content  prepared for 10  additional weeks. Record a bank of episodes before you launch your #podcast.As you thought through your episode zero, you  already asked yourself how often and when to publish. Knowing this information- will it be every Tuesday morning at 8 a.m. or once a month on the first Monday of the month?- will help you understand how big of a content bank to build before you launch. Plan Consistent Podcast Episode Names To Emphasize Your Talent's Credibility An awesome thing about podcasts- at least something we're trying for The Actionable Content Marketing Podcast- is to not focus so much on keywords. That frees us up to focus on stories that no one else in our industry is talking about with the folks who've solved major marketing challenges. That reflects deeply in the headlines we create for podcast names, and I'd suggest you follow a similar approach. Here are several examples from our initial podcast episodes- and also a sneak peek at what you're going to learn from The Actionable Content Marketing Podcast ;) How To Create A Bank Of Content (And Plan Ahead) With Janna Maron From Smart Passive Income How To Hack Your Marketing Like A Startup With Garrett Moon From How To Boost Facebook Engagement With Kelly Fitzgerald From Anytime Fitness How To Build Influence In Any Industry With Chris Dessi From Silverback Social How To Market A Brand New Feature Or Product With Kathryn Nyhus From How To Improve Your Editorial Strategy With Tara Clapper From SEMrush How To Optimize Your Social Media Messages With Dustin Stout From Warfare Plugins How To Solve Marketing Fire Drills With Kyle DeWeerdt From Apprenda How To Double Your Facebook Reach With Rebekah Radice From Post Planner How To Prioritize Your Marketing Projects With Josh Pigford From Baremetrics How To Organize  Content Creation Like A Publisher With Matt Ankeny From Gear Patrol How To Generate And Nurture Leads With Brittany Berger From Mention How To Implement  A Guest Blogging Process With Jess Ostroff From Don't Panic Management The main lesson here is to share what your listeners will learn, backed by your guest's name and company to emphasize  their credibility on the subtopic. That whole credibility thing  should also tie nicely into your episode-specific introduction to share with your audience why you chose to chat with a specific guest about that subtopic, connecting the dots from headline to the context of the conversation. Distinguish  Your Podcast With Graphic Design Your podcast needs  a specific branding  style to distinguish itself among all the other podcasts in iTunes and beyond. If you don't have a designer in-house, it will make sense to either work with a third-party like Podcast Motor to help you with per-episode feature graphics, or create a long-term contract with a designer through a credible source like Dribbble. Our graphic designer, Ashton Hauff,  created a podcast branding PDF to help us brand The Actionable Content Marketing Podcast. In addition, she is designing every blog post feature graphic to show off the talent, and brand the blog posts specifically for the podcast. For example, here are a couple examples of blog post feature graphics Ashton has  worked through for episodes #1 and #2: Introduce Your Blog Audience To Your Podcast With Episode-Specific Blog Posts I've alluded to this a few times- but it just makes sense to share each podcast episode in a specially-published post on your blog. This helps your existing blog audience and email subscribers see that you're offering  them an entirely new way to experience your already-amazing content. There are a few elements of these blog posts that will ensure  an excellent experience for your blog audience while keeping your workload simple: Create a feature blog graphic. This helps distinguish each episode and can really show off the talent you're bringing to your audience. Embed the podcast episode inline in the blog post. The Actionable Content Marketing Podcast uses a player custom-built by Podcast Motor, and  there are many others including the Smart Podcast Player from Smart Passive Income. These players give your blog post readers the opportunity to listen to your episode while they peruse  the blog post. Include show notes. These are simply the big takeaways listeners will hear in detail as they listen to the episode. Include quotes from your guests. These are instantly shareable and immediately reiterate your guest's credibility on the subtopic of the episode. Create quote graphics. Once you know the quotes, it's easy to grab that text and turn them into sharable graphics.  Now that you have a feature graphic and several quote graphics, you can  easily provide those to your guest for when their episode launches so they can help you spread the word with beautifully branded and eye-catching social messages. These work really well for you to share your own blog posts on social media. Include a bio for your guest. Again, bios are great for showing your audience why your guest has the authority to provide  actionable advice on the subtopic. Include a full-episode transcript.  Have you ever listened to podcasts on the go, then wanted to find a specific piece of advice later? I know I have. And full episode transcripts make it easy for your audience to find the information they need quickly. Include a call to action to subscribe on iTunes. If your visitors are liking what they're hearing, it's nice for them to have the opportunity to subscribe on iTunes (preferably) or to a specific email list you've created just for your podcast listeners. Easily Direct Traffic To A Custom Podcast Landing Page In your episodes themselves, it's nice to  have an easy way to direct your listeners to where they can find more information. I've found a specially-designed landing page with a simple-to-say URL is handy. Your landing page can serve the purpose of: Showing your latest episodes with links to the specific blog posts. Optimizing the experience to convert visitors into iTunes subscribers (or a specific podcast subscriber email list). Here's how we did it for The Actionable Content Marketing Podcast with help from our front-end designer and developer, Megan Beck, and Ashton's branding guidelines. Give Away  Exclusive Content With A Custom Podcast Signup Page For The Actionable Content Marketing Podcast, we also wanted to give our podcast listeners a special, exclusive offer of .  Like the custom podcast landing page, I needed a URL that was easy to say in each episode, and a custom signup page especially built for podcast listeners. The main point here is this: If you have one call to action per episode, what would it be for your podcast? And how will you optimize that experience for your listeners? If you have one call to action per episode, what would it be for your podcast?Oh... if you want to know what that exclusive offer is, the only way to find out is by listening to The Actionable Content Marketing Podcast. We are planning to not hand that URL out anywhere else to really know that the podcast is driving those conversions. ^ I'd suggest you experiment with something similar. Build Excitement Like any piece of content you publish, promotion is critical to success. Here are a few bonus ideas/tactics that may work for promoting your episodes: Tag companies mentioned in each episode in social media messages (or find their email addresses with a tool like Datanyze Insider or ContentMarketer.io and email them) Ask your guests to share their episodes and provide them the custom graphics you've created Email your general subscriber list Email your podcast-specific subscriber list Ask your company, friends, and family to  share Include calls to action  to your podcast landing page from your new and most popular blog posts Install Hello Bar or the equivalent to share your podcast with all website visitors Tease episode releases a day before you publish them ... And That's How To Start A Podcast Good luck as you start your own podcast! I'd love to hear your additional advice and lessons learned along the way. And if you have subtopics or people you'd love to hear us feature on The  Actionable Content Marketing Podcast, let me know!

Embracing Change

Embracing Change Easy words to say. The type of words seen on decorative Facebook posts with oceans in the background, like you never thought about dealing with change before. I recently had a hard day. Not of challenge or obstacles, but of the silent yet keen edge of change. After attending a luncheon featuring an author Id just learned of, an annual event Id attended for years, I left deflated and demoralized, and I couldnt put my finger on the reason why. Actually spent the better part of the day pondering what in the world had knocked my internal gyroscope off its center. My very core felt bruised. Nobody did anything horrendously wrong or broke any social mores to get up at arms about. That literary event had become a staple in my world, but it had developed new leadership, and some of the old guard was gone. The speaker wasnt like the others, a bit formulaic without much inspiration, and the event adjourned with little fanfare, less charm. . . the sense of special gone. It was more about me accepting the fact that nothing remains the same. Im usually good at embracing change, often excited about the opportunity it presents, but this altered an environment around me that Id come to rely upon as. . . unchangeable. It was like losing a close friend, with nobody else around to fill that void the way they did. . . knowing the change was permanent. Like when we have to learn how to publish differently or lose an editor thats always molded us well. Like when a magazine folds for which weve written dozens of pieces. Like when we change to self-publishing because traditional isnt paying as it used to, only to learn that indie is a whole different animal that might not pay any different. Or when publishers (of any kind) change rules and methods weve come to consider second nature. So, I did something I havent done in years. I opened a book of poems. Mary Oliver, to be precise. She was so good at simplifying life and noting whats important. I turned to poetry to calm my mind and to make sense of the change. Change happens, and Im supposed to be a part of it, so I can help it be better, too.

This is the idea report of Small Business Management Assignment - 1

This is the idea report of Small Business Management - Assignment Example Market conditions tend to have significant effect on the viability of a business. While conducting market analysis certain strategic tools are required. Keeping the objective in mind PEST analysis of Australia has been conducted. Special emphasis has been to the city of Sydney while conducting a PEST analysis. A part from this the 4 P’s of marketing has also been used to provide a future action plan. The in-depth analysis has been punctuated with a brief market audit of the Australian Restaurant and cafà © market to analyze the present and future market scenario as well as growth opportunities (Burgemeister, 2009, p.25). Mainly due to the unrestricted spending nature of the restaurants, the industry has come across certain difficulties in trading. Due to the recent economic down turn consumers decided to control their spending and decided to eat at home more of than not. However the preference of gourmet coffee among of the coffee has been quite evidently visible. This is largely due to the fact that the Aussies view quality coffee like a luxury product at an affordable price. If numbers are to be believed more than one billion cups of coffee have been sold in Australia. The percentage of out of home consumption of coffee has seen a steady rise. According to analysts as the economic conditions are set for improvements, steady growth of the cafà © and restaurant business is expected over the course of next five years and so. Such growth is applicable as there is likely to be presence of both international players as well as other franchises (Henry, 2008, p.51). The cafà © and restaurant industry of Australia can be tagged as highly competitive. The main reasons can be presumed as very low barriers to entry. Add to that the industry is believed to be highly fragmented. According to reports the major players hold less than ten percent of the total market share. The small